Lancôme is accelerating Beauty Tech to make the future of beauty accessible to all.

Since 2009, Lancôme has embraced Beauty Tech to help our customers find the most suitable skincare and makeup solutions, using precise devices that perform a comprehensive analysis to bring out the best in everyone. The brand’s scientific knowledge and technological expertise have converged to create this service, using the power of data to benefit women and men.

Lancôme continues to set the pace of innovation with HAPTA: a new assistive prototype which allows makeup to become a fulfilling experience for everyone.

Designed for people with limited hand and arm mobility, HAPTA is a handheld, smart makeup applicator that stabilizes and levels lipstick to achieve ultra-precise makeup application at home. HAPTA makes makeup application easier and more enjoyable for those with disabilities.

HAPTA has already received 10 awards after its unveiling at CES, including being named one of TIME's Best Inventions of 2023.

“Our world is diverse and people with disabilities wear makeup too. We want to be as much a part of the beauty world as everyone else”

- Natasha